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About Us

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How we are transforming trucking

Loadshop™ – a digital marketplace powered by the logistics experts at KBX – is changing the way shippers move freight and carriers book loads by providing transparency to both sides of the transaction. In a traditional broker-based system, that visibility is nonexistent, with many brokers placing the value of their commissions before the needs of their customers. The Loadshop marketplace eliminates the inefficiency of traditional brokerage by removing this middle entity from the equation and directly connecting qualified carriers and shippers.

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Our Vision

To be the market leader in web-based shipping solutions for both carriers and shippers, and customers’ marketplace of choice for posting and booking loads.

Our Mission

We create “trucking with transparency” by creating a secure digital marketplace that reduces market volatility and distortion with improved rate visibility.

OUR TEAM

We are a cross-functional team comprised of logistics, sales and platform development professionals
with extensive industry experience. As a collaborative unit, we leverage our collective expertise to
continually drive improvements to the Loadshop marketplace and better serve our customers with
unique solutions, transforming the freight transportation industry.

Kevin Cherney

Product Owner

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About Kevin

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Kevin Cherney

Product Owner

Kevin leads a team of Shipper Success specialists to onboard, engage and elevate our shipping customers. Prior to joining the Loadshop team, he was a team lead for the Southwest region of KBX Logistics for many years, where he gained extensive operations experience working closely with both shippers and carriers. He holds a degree in Supply Chain Operations Management and Human Resource Management from the University of Wisconsin–Oshkosh.

Tara Gerl

Operations Leader

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About Tara

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Tara Gerl

Operations Leader

Tara joined the Loadshop team in October 2020 as senior manager of operations, with industry experience spanning the front lines of operations, customer service, and driver management and planning. She has been in operational leadership roles for 12 years at KBX Logistics, Gordon Trucking and Heartland Express, and she brings more than 20 years of transportation experience to the team with a strong focus on customer service.

More About Carriers
More About Shippers

Pricing Model

The Loadshop digital marketplace operates on shipper-set rates, where shippers set their own price per load and share that price directly to the market. The system then aggregates these loads for its network of qualified carriers, allowing carriers to choose loads with very clearly defined payouts. Only when these matches are confirmed does Loadshop collect a nominal fee from the shipper.